BRAND CONSULTANTS BASED IN MUNICH

Brands are losing their growth potential. They are overloaded, not managed.

We founded the brand consultancy RE to create growth brands.

Brand management is facing a paradigm shift.

We transform business models into powerful brands. We combine strategy and design into a force that brings out the best in your brand.

With increasing cost and competitive pressures, campaigns lose their effectiveness. Today, clarity and consistency determine a company's growth. Brands are not just communication; they are the symbol of a business model's strength.

We founded RE based on a conviction that has grown over decades of brand building. Strong brands contribute to growth, market share, and profitability. However, they only work if they are managed, rather than simply cultivated.

We are familiar with the stumbling blocks from numerous projects. Discussions about design and marketing dominate, while essential brand decisions are neglected.

RE closes these decision gaps. We make the decisions with you and implement strategy, positioning and design seamlessly.

RE stands for brand consulting that consistently aligns new and existing brands towards growth.

Personal references

Our services

REFLECT

BRAND ANALYSIS

Before every major brand decision, the question arises: Where does your brand truly stand? We answer this question and provide clear decision points. This allows you to integrate brand topics into upcoming projects early on.

Positioning is a business decision. We sharpen your brand positioning, focusing on customer benefits and key economic issues. We develop a brand story that leads internally and differentiates externally.

RENEW

BRAND POSITIONING

REALIGN

BRAND ARCHITECTURE

Over the years, your company develops a patchwork of brands, which traditional brand architecture forces into formal models. We think in terms of brand families that are geared towards business success.

By restructuring brands, we increase the value of your company. With Brand Detox, we consolidate brand conglomerates into core brands that drive the performance of the business model and generate growth.

REFOCUS

BRAND RESTRUCTURING

REPOWER

BRAND MANAGEMENT

Companies often fail to clearly define brand responsibility. Implementation requires moderation and management expertise. We offer interim management and develop the operating system for your brand.

Die Markenfamilie als Träger der Transformation

Markengetriebene Transformation und die Grenzen des Verhaltensansatzes

Our story

We have many years of experience in both corporate and consulting, and numerous projects where we have built, structured, and repositioned brands. The same observation runs through all of these projects:

It's too much.

We've seen how organizations grow and brand architectures become increasingly complex. New business areas demand their own names, initiatives get their own visual identities, and campaigns develop a life of their own. With each growth, the brand becomes more inward-looking. It reflects the organization's own structures instead of shaping the market.

We are the brand duo:

Ruth Lintemeier combines entrepreneurial intuition with strategic brand management. She recognizes early on where brands are losing their effectiveness. As a catalyst, she asks the questions that trigger decisions.

Klaus Lintemeier approaches brands from a business model perspective. He translates strategies into brand positioning that transforms the market. He gives brands new energy for growth and profitability.

We work the way brand decisions should be made. We debate every recommendation before it leaves our office. We are united by the conviction that brands don't become stronger by expanding them, but by consolidating them.

The market is shaped only by what constitutes a single entity.

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