ABOUT US
When brand becomes a leadership matter, it unfolds its full power.
Brands need a new way of being spoken about. Simple, sharp and oriented on business success.
Who we are
Ruth Lintemeier
"Consulting is well-meant pushback."
That is how Ruth Lintemeier understands good consulting. As a recognised positioning expert, she has an intuition for people and for brands. She has a sharp eye for visual systems, iconography and symbolism. She thinks in digital terms and in networks.
What drives her is the move away from the agency model, where strategic decisions are postponed while digital transformation and AI demand speed from companies.
Klaus Lintemeier
"Brand is the face of the business model."
That is what Klaus Lintemeier is convinced of. As a brand expert with renowned references, he poses the decisive strategy questions. He demands precision to the very end. And he thinks in growth and in the decisions that growth requires.
He is driven by the conviction that the brand does not belong in marketing, but in the C-suite, where it pulls strategy, finance and sales together as a red thread into one success story.
RE is the promise of a radical renewal that turns your brand back into a strategic leadership instrument.
RE brings the rare combination of strategic depth and design excellence.
1
Decision architectures instead of briefings
A classical briefing commissions design before the strategic questions are decided. We reverse the order and structure the central decisions upfront.
2
Vision dialogues about the brand in five years
We start with the question of what the brand should stand for in five years. From this target picture we derive which positioning, architecture and leadership the company needs today in order to grow tomorrow.
3
Implementation sprints instead of months of concepting
Months of concept phases consume time and often produce no tangible result. We work in short implementation sprints that move from strategy to visible design, so that decisions reach practice quickly.
3
Growth paths for brand families
Not every brand in the portfolio deserves the same investment. We assess which brands measurably contribute to growth and enterprise value, bring the rest together and create a clear growth path for the brand family.
4
What we do
We analyze the positioning, model, leadership and design of your brand and lay the foundation for your essential brand decisions.
We align your positioning with customer benefits and core economic issues, creating a decisive brand that supports your business model.
We organize your brands like a family and restructure the architecture for growth and business success.
With brand detox, we examine which brands should stay and which should go, and condense your portfolio to the core brands that support the business model.
We establish an independent brand department within your organization and make brand management a leadership task.
Make a brand decision today.
Write us a message via the contact form or book a conversation with us directly.
Brand RE Markenberatung GmbH
+49 172 544 1262
kontakt@brand.re
Frequently asked about RE
What sets RE apart from other brand consultancies?
RE understands the brand as the face of the business model and therefore as a leadership instrument. That is why we focus on decision meetings: we define the central crossroads and argue our decision proposals precisely. Our execution spans from strategic depth to visual design, so that strategic depth and design excellence come together.
Which companies do you work with?
We work with companies in transformation and restructuring situations that want to realign their brand as a value driver. Alongside, we work with the advisors around these processes: restructuring consultants and auditors, M&A advisors and investment banks, as well as private-equity investors. For them, we make the often overlooked value driver brand measurable.
What does working with you look like?
At the start there is no lengthy briefing, but a vision dialogue. What should the brand stand for in five years? From there we derive decisions on four levels: positioning, architecture, leadership and design. We work in short implementation sprints that move from strategy to visible design.
Where is your office?
Our registered office is in Munich, entered with the Munich district court. A second office is located in Vienna. From both locations we work for clients across the DACH region. Beyond that we work with an established network of specialised partners, assembled per project to fit.